A New Way to Scale! – Semantic Differential Questions

Decisions, decisions, decisions! These can be exciting, tough, life changing, or scary, but people are always looking for the insight and opinions of others. So why not make it easier on yourself and other individuals in accessing this information?!

Semantic differential questions are commonly, but are not to be, confused with likert scale questions. Though semantic differentials are a type of rating scale, they are set up in a slightly different manner, giving the respondent a broad scale between two opposite adjectives regarding a specified statement or item.

When using a rating scale question (normally a multiple choice grid), the respondent is given a statement or question in which they are to reply on a given scale.

Ex. Scaling Question (Multiple Choice Grid) Question

When an individual would like to know where the opinion of the respondent lies between two polar opposite adjectives, especially is they are using several adjectives to explain or describe one particular item, a semantic differential question can be quite useful. These questions can be found in the Advanced Questions section of the editing page of the software.

Ex. Semantic Differential Question

The analytics and reporting of this question type are also a great feature, allowing the user to track the responses through a variety ways including:
-table
-pie chart
-bar chart
-column chart
-line chart

In short, no matter what decision someone makes, this can be a great new way to capture a respondents opinion!

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