How long will it take to complete this survey? Survey Design Tips

One of the things that we do here at FluidSurveys is help our customers out with their survey design. While we don’t formally advertise this, from time to time we do get requests to take a look at surveys to see if we have any suggestions. We like doing this because it’s a lot of fun as far as we’re concerned :).

One of the things that we notice often is that in order to get more survey responses, some users tend to under-estimate how long a survey will take to complete and then they advertise this “short” period of time. For example, we’re sure that you’ve gotten survey invitations that say, this will only take “2-3 minutes”… if it’s not true, it’s not a good idea to say it :).

Now, how do you go about figuring out how long a survey will take to complete? Well, the most important thing is that you can’t put yourself in another person’s shoes and assume how long it will take to complete the survey. To get an idea of how long it will take, you should really try getting someone in your target audience to take the survey and see how long it takes them to do so. How can you do that? Well, the good news is that FluidSurveys will actually tell you how long it took someone to complete a survey. A good idea would be to send the survey to a small group of your target audience in order to measure how long it will take. Once you’ve done this, you can then proceed to put in a correct estimate as to how long the survey will take to complete.

Why go through this trouble? When you tell your audience that a survey will take 2-3 minutes, after that period of time, they will start to get nervous and will either stop mid way or this process will put them in a state of mind that will negatively affect your results – i.e. they might want to rush through.

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Aydin Mirzaee

Aydin is currently the Co-CEO of Fluidware where he spends his time focused on product strategy, marketing and growth for the company's FluidSurveys ( and FluidReview ( products. Aydin co-founded Fluidware in 2008 and since then it has grown to become a market leader with customers in over 80 countries.
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