What is often viewed as the most tedious aspect of marketing and business has proved to be the most important. No matter how creative your ad campaign may be, or how many great innovative features your new product may have, nothing replaces customer insight.
Your organization is preparing to carry out a customer satisfaction survey, and the only question that remains is the type of survey that should be used. Will it be a person administered survey, with a clerk manually asking clients the questions in the store?
The most important factor in carrying out a successful survey is the quality and structure of the questions you ask. At the end of the day, it's what will determine whether you get back useful feedback or not. Poorly structured survey questions can result in incomplete, biased results.
Conducting a customer satisfaction survey can be a tremendous benefit for any organization. Knowing what you’re doing well and what you’re doing poorly will only help you serve, and retain, customers.
Pop up surveys have received a bad rap, but legitimate organizations shouldn't be discouraged from using them. If implemented properly, pop up surveys can be an extremely effective way for organizations to gather feedback online.
In this guest post, Paul DeBarres, President of Nova Insights Market Research & Consulting in Kentville, Nova Scotia, breaks down market research, where the industry has been and where it's going.
In this guest post, Wave Accounting discusses ways business owners can achieve work-life balance, including automating services, creating schedules, and staying healthy.
Smartphones are increasingly being used as primary internet devices for everything from web browsing, checking & sending emails, viewing videos, and more. As current mobile trends develop, it has become apparent that mobile smartphones cannot be ignored
Hey gang! In this article we are going to discuss a challenge that every researcher is confronted with when creating a survey: How to design the right question list for their questionnaire? This seemingly straightforward and easy task can become…
A survey without respondents is like a phone without service; not very useful. To conduct successful research, you need to convince enough of the right people to contribute data. Learn how to easily maximize your survey's response rate!