As most online and in-app companies know, email surveying can have its limitations when trying to reach users and website visitors for timely feedback and honest responses. Read this article to learn why many organizations are throwing out their email contact lists and switching to intercept surveying.
A survey's sample size is the leading factor on how accurate your projects results will be. However, calculating a proper sample size can be difficult without knowing the basics about confidence levels and margins of error. Learn how sample sizes are determined and how a survey's number of responses will effect your data's reliability.
What exactly is exploratory research? What is its purpose? How can you use it in your research projects? Learn all the answers to these questions and more as we take an in depth look into exploratory research and its place in market research.
Every company is different. Each offers unique products, services, and information through a multitude of mediums. The one thing you can be sure of: all organizations can benefit from client feedback.
How someone deploys their online survey depends on many factors. This article takes a look at the the main ways to reach respondents including pop-ups, email invites and embed surveys. Learn what is the right method for your organization.
Completion rate and response rate are commonly used terms in the survey research industry. But what do they truly mean? And how does each effect your collected data and findings? Find the answers to these questions and more in this informative article.
Good response rates are more than proper incentives and good questionnaire design. Read this article to see how you can give your response rate a boost with better timed email invites and reminders.
Quota sampling has long been used by survey researchers to better represent their target population in their surveys. This article gives an inside look at how you can implement quotas into your survey to gain more accurate and representative results.
Ever wonder what the average response rate is? How about whether your survey completion rate is up to research and business standards? Learn the answers to both these questions and how you can increase response rates and minimize dropouts by reading this article!
Want to understand how engaged your employees are with your business? Learn the four keys to successfully conducting a employee engagement survey, so you can improve your company's work environment.