This feature allows you to categorize, or code, open ended responses gathered from your open ended questions and easily convert qualitative data into quantitative data. When respondents submit text answers, you’ll be able to view each response within analytics and will have the option of tagging it with a label. You’ll then be able to perform quantitative analysis on the responses.
When would this be useful?
Qualitative data can be difficult to analyze. Often times, you’ll have hundreds, or even thousands, of text responses that you need to interpret. With the ability to categorize open ended responses, you can sort through the data with ease and obtain an accurate snapshot of the results, in the form of charts, graphs and tables.