Research Consulting Services

FluidSurveys has a team of professional market researchers on staff to help you on your research project. This page provides some information on the research services that FluidSurveys offers (including Evidence-Based Research & Management Consulting, Public Opinion – Employee Satisfaction – Customer Satisfaction).

Please contact sales@fluidsurveys.com or give us a call to setup a free consultation.

Objectives of Market Research

Research can take on many shapes and forms. The most frequent objectives relate to:

• Identify key issues within a defined segment (e.g., customers, prospects, former clients, voters, general public)
• Illuminate perceptions and attitudes relating to a product, service, issue, or brand
• Uncover themes within psychographic or behavioral variables that help explain an overall attitude
• Segment a population in heterogeneous clusters to help develop targeted messaging
• Measure awareness of a product, service, issue, or brand
• Help establish key trends and indicators over time
• Take a snapshot in time of public opinion around a specific issue or event

Importance of Effective Counsel

It is important that research be designed, executed, and analyzed by an independent, third-party that has professional experience in forming clear questions that solicit opinions without bias. The outcome of a professionally designed and executed research program: an unbiased reporting key findings, trends, drivers, and obstacles that will allow the development of successful business strategies. Our team is ready to provide you with expert counsel throughout your research program.

Project Planning

The most crucial aspect of any project is the development of the research objectives. We can help guide clients through this process, but it is important that the client have a lead role in identifying the nature of information that is needed. We then create a comprehensive project plan with regular client communication throughout the project. This ensures the plan stays on track.

Survey Design – Validation

In an entirely consultative process, we will develop the methodology and materials with you. It is important that stakeholders in the project provide their input along the way to ensure the research effectively addresses the objectives. We can provide the full gamut of research methodologies, and therefore, can recommend the one or combination that will best meet your objectives. These methodologies can be used either with the business-to-business market or business-to-consumer, and include:

• Quantitative
• Qualitative
• Online surveys
• Traditional focus groups
• Telephone surveys
• Online focus groups
• Face-to-face surveys
• Online bulletin boards
• Executive interviewing

All research instruments will be tested to ensure clarity to respondents and sound technical performance.

Launch and Administration

Our team has the ability to perform all aspects of data collection and management. However, we can provide these services in full, or to a lesser degree, depending on the needs of the client.

Analysis and Reporting

Our experts have extensive experience in dealing with research data, including multivariate analysis that can uncover important themes and relationships that are not immediately visible through simply bivariate analysis. As technical as we can be in analyzing data, we can report on the important findings and interpretations in a clear, understandable, and actionable way. As appropriate to the research, we report and present the results in eye-catching charts that highlight overall survey results, strengths, challenges, and significant demographic disparities at a glance. In addition, we can assist in linking survey results to organizational goals, strategies and/or desired outcomes.

Managing the Results

The survey may be over, but the work is just beginning. Our team can assist you in communicating the results and determining exactly what type of action planning will be most effective. Typical results can involve the design and facilitation of employee and executive debrief sessions, action planning sessions, public education, and awareness raising campaigns, or marketing and media events. Our team can help ensure the significance of your findings are not overlooked.