Survey design encompasses every detail of survey creation. The difference between a well-made survey and an average survey can be lower drop-out rates, reduced response bias, gathering more beneficial data and provide a better participant experience. Knowing the secrets to creating professional and well thought out surveys will bring your research one step closer to perfection.
Respondent bias is one of three types of response bias that encompasses any error in a survey that can be attributed to the inability or unwillingness to answer a question correctly. Read this article to learn more about respondent bias and how to best combat it in your own online survey research!
A form of response bias, researcher bias encompasses any error in data created by faults in a study's research design. Read this article to learn more about this type of bias and how to eliminate it from your online survey research!
Survey bias is a type of response bias referring to any error in a study's results that is created by its survey design. This article discusses the nature of survey bias and provides great tips on how to avoid this in any online survey research!
Bias and error are the bane of all researchers! Learn how to differentiate bias from error and how each effect the results of a survey study.
A key part of creating excellent online surveys is in the proper uses of both open-ended and closed-ended questions. First, we must look at the nature of both question types, their strengths and weaknesses and when they should be used. So let’s jump right into things!
The length of your survey should be based on the goals of your research, but also on your targeted respondents and how motivated they are to complete your survey. In this article, learn how to set the optimal length for your survey.
Do you ever wonder exactly what your customer’s think of you – what they think you do well, what you do poorly, where they want you to improve, how they compare you to competitors? Then you should consider a customer satisfaction survey!
Staying on top of, and quickly reacting to, your customers' pulse is one of the biggest keys for long term success whether you're selling millions of dollars of computer software, running a repair shop or selling cupcakes on Main Street.
What is often viewed as the most tedious aspect of marketing and business has proved to be the most important. No matter how creative your ad campaign may be, or how many great innovative features your new product may have, nothing replaces customer insight.
The most important factor in carrying out a successful survey is the quality and structure of the questions you ask. At the end of the day, it's what will determine whether you get back useful feedback or not. Poorly structured survey questions can result in incomplete, biased results.