How We Chose the Name for our Product

Hi Everyone,

We thought we’d share with everyone how we came up with the name fluidSurveys… We have to admit that it was definitely not easy choosing a name. As a matter of fact, it was quite difficult!

At first we thought that our name should just say what the website does… So, we actually registered the domain Although, we didn’t like that domain name too much so we decided to hold a big brainstorming session with the entire team to determine an appropriate name… The goal was to lock ourselves in a room and not leave until we had a name πŸ™‚

We all got together in our board room and made it a goal to write on the board as many names and ideas that we could come up with in 15 minutes! It was really fun! We came up with a number of names, some of which were serious and some of which were quite funny!

Some of the more memorable (and funny) names that we came up with were:


At the end of the day, the whole brainstorming process was very fun. We then decided to run through all the names and in 30 minutes choose a winner…

We did some arguing and voting and at the end of the day came up with fluidSurveys, with the tagline: “go with the flow.” It was just the right name for us since it was professional and also hinted to the ease of use of the tool. A perfect fit! That’s how we chose our name in 45 minutes πŸ™‚

FluidSurveys, of course, is the first white label survey software product that Fluidware (our company) is launching. We are looking forward to naming our other products! πŸ™‚

We hope you like the name as much as we do!

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Aydin Mirzaee

Aydin is currently the Co-CEO of Fluidware where he spends his time focused on product strategy, marketing and growth for the company's FluidSurveys ( and FluidReview ( products. Aydin co-founded Fluidware in 2008 and since then it has grown to become a market leader with customers in over 80 countries.
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