Increase Response Rates by Incentivizing Anonymous Surveys

Incentives are a great way to boost your survey’s response rate. Potential respondents are more likely to take time out of their day to complete a questionnaire if there’s something in it for them, whether it’s a gift card, coupon or chance to win a prize.

However, a dilemma can occur if the survey is meant to be anonymous. While you want to make sure that the responses remain confidential and aren’t tied to the respondents, you also want to collect identifying information in order to give out incentives.

Consider the example of a teacher evaluation survey. You want to run an anonymous survey to encourage honesty, but you also want to give the students extra motivation to complete the evaluation by entering them into a draw.

So how can you keep the responses anonymous, but also collect student’s names to enter them into the drawing?

A great way to do it would be by combining FluidSurveys’ Anonymous Survey and Re-Direction features.

Incentivizing and Anonymous Survey

To incentivize an anonymous survey, two questionnaires will have to be created.

The first will be the main survey, and the second will be a short form with which we’ll gather identifying information (respondent’s name, email, etc).

The responses to the first survey will have to remain anonymous, as this is where we’re collecting the crucial information. To guarantee anonymity, we’ll check off the “Make this survey completely anonymous” option in the Publishing settings section.

All potentially identifying information about respondents will now be hidden, including their IP address, referring URL, invite codes, etc. When this option is enabled, there’s no way we’ll be able to tell who submitted which response.

However, because we want to offer incentives, we still want to know who submitted a response; we just don’t want to know which response. This is where the 2nd form comes in.

With this second form, we can gather the respondent’s name, email, and any other information we need. It won’t be directly connected to the first survey, so the responses won’t be collected together.

The key will be sending respondents to the second survey immediately after they’ve finished the first. To do so, we’ll copy the URL of the second survey and paste it into the “Survey Complete Redirect” field of the first survey.

Now, when as soon as a respondent completes the first questionnaire, they’ll be sent to the second form where they can input their personal information.

We won’t be able to tell who submitted which response for the main survey,  however we’ll know who submitted a response so we can go ahead and offer incentives.

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