Ever wonder when it is better to number your rating scales' categories or use worded scale descriptors like satisfaction or Importance? Read this article to learn the strengths and weaknesses of both a number scale and word scale, and implement it in your own surveys today!
If you want to measure the different aspects of a product, company, workplace, or service, a gap analysis is your ticket to identifying the strengths and weakness of any research topic. Learn how to implement a gap analysis in your survey and learn what your doing right and what needs to be improved,
Want to understand how engaged your employees are with your business? Learn the four keys to successfully conducting a employee engagement survey, so you can improve your company's work environment.
Survey branding has a significant impact on a survey's response rates. Learn why branding is essential to online survey research and read tips on how to properly incorporate your company or organization's image into your questionnaire.
Communicating results is crucial to any research study. Learn how to select and implement the correct chart type to represent your data findings most effectively.
Privacy issues are a paramount concern of any form of research. This is even more the case when a study involves the disclosure of health information. Learn about the Canadian and American health privacy laws and how they affect survey research.