10 Best Enterprise Survey Software for 2025
Discover the right enterprise survey software for your team. Compare features, pros + cons, pricing, and more in this comprehensive guide.
Enterprise survey software helps large organizations collect, analyze, and act on customer and employee feedback at scale. Whether you’re running global CX programs or need enterprise-grade governance across departments, these tools offer the depth and reliability to support high-stakes feedback operations.
In this post, I draw from extensive research and evaluation of enterprise survey platforms to compile this comprehensive guide, featuring a curated list of the best enterprise survey software for collecting customer feedback in complex environments—where data security, integration flexibility, and advanced analytics aren’t optional.
What is Enterprise Survey Software?
Enterprise survey software is a platform that enables large organizations to collect, manage, and analyze feedback at scale—supporting both customer and employee insights. It plays a key role in voice of the customer (VoC) programs by capturing structured input across touchpoints and turning it into actionable data for CX, HR, and operations teams. Unlike basic survey tools, enterprise-grade platforms are built to manage complex survey needs with advanced security, compliance features, unlimited scalability, and sophisticated analytics capabilities.
Overview
Finding the perfect enterprise survey software can transform how you collect and act on feedback across your organization. After extensive research and analysis, I’ve compiled this guide featuring the top 10 enterprise survey software platforms that excel in scalability, security, and advanced analytics.
Here’s our pick of the 10 best enterprise survey software tools reviewed:
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Qualtrics XM – Best for comprehensive experience management
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Medallia – Best for omnichannel customer experience
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Sogolytics – Best for advanced survey design and distribution
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SurveySparrow – Best for recurring feedback loops
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Alchemer – Best for complex research and customization
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SurveyLab – Best for enterprise security and compliance
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Birdeye – Best for multi-location reputation management
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Survicate – Best for customer journey insights
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InMoment – Best for integrated experience data
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GetFeedback – Best for Salesforce-integrated feedback
Detailed Reviews
1. Qualtrics XM
What Is Qualtrics XM?
Qualtrics XM is the industry-leading experience management platform designed for large enterprises that need comprehensive solutions for customer, employee, product, and brand experience. Founded as a survey tool for academics, it has evolved into a multi-billion-dollar multi-product feedback powerhouse serving over 18,000 customers worldwide, including the majority of Fortune 500 companies.
Key Features
- Multi-Product Suite: Customer XM, Employee XM, Brand XM, Strategy & Research
- 100+ Question Types: Industry-leading variety for any research need
- Predictive Intelligence: AI-powered analytics and forecasting
- Advanced Statistical Analysis: Regression, cluster, and correlation analysis
- Conjoint Analysis: Segment customers by demographics for targeted insights
- 30+ Graph Types: Comprehensive reporting and visualization
- Panel Services: Purchase audience responses for market research
- Enterprise Security: GDPR, HITRUST, FedRAMP, ISO 27001/27017/27018 compliant
- Extensive Integrations: Connect with CRM, analytics, and marketing tools
- Video Feedback Analysis: AI-powered video response summarization
Pros
- ✅ Industry leader with proven enterprise track record
- ✅ Most comprehensive feature set available
- ✅ Advanced AI and predictive analytics capabilities
- ✅ Highest level of security and compliance certifications
- ✅ Excellent for complex research and academic studies
- ✅ Supports all four core experiences (customer, employee, product, brand)
- ✅ Robust integration ecosystem
Cons
- ❌ Very expensive (typically $20K-$100K+ annually)
- ❌ Complex interface with steep learning curve
- ❌ Requires extensive implementation support
- ❌ Not visually appealing compared to modern alternatives
- ❌ Overkill for simple survey needs
- ❌ Limited template customization
- ❌ Managed service model adds time delays
Pricing
- Customer Experience: Custom pricing (contact sales)
- Strategy & Research: Custom pricing (contact sales)
- Employee Experience: Custom pricing (contact sales)
- Enterprise: Typically $20,000-$100,000+ annually
- Note: Pricing varies significantly based on products, users, and volume
2. Medallia
What Is Medallia?
Medallia is a cloud-based customer and employee experience management platform valued at $5.47 billion. It goes beyond traditional surveys to capture feedback from every touchpoint—including online surveys, in-app feedback, reviews, messaging platforms, call recordings, IoT devices, and IVR systems—making it ideal for complex organizations seeking a 360-degree view of customer experience.
Key Features
- Omnichannel Feedback Collection: Surveys, social, reviews, calls, chats, IoT, IVR
- Athena AI: Advanced natural language processing and sentiment analysis
- Text Analytics: Decade-old capabilities with continuous improvements
- Social Listening: Aggregate comments from Facebook, Twitter, TripAdvisor
- Real-time Insights: Immediate feedback analysis and alerting
- Mindful Integration: Contact center callback technology
- Experience Data Records (EDR): Bundled pricing model for predictable costs
- Enterprise Security: GDPR, HITRUST, FedRAMP compliant
- Role-Based Access: Granular permissions and controls
- Journey Mapping: Detailed customer journey visualization
Pros
- ✅ Goes beyond surveys to capture holistic experience data
- ✅ Industry-leading text analytics and sentiment analysis
- ✅ Excellent for multi-touchpoint feedback collection
- ✅ Strong AI capabilities with Athena
- ✅ Predictable EDR pricing model (no volume limits)
- ✅ Robust security and compliance features
- ✅ Great for retail and service industries
Cons
- ❌ Very expensive, especially for smaller organizations
- ❌ Charges for both “units” and “users”
- ❌ Managed service model limits self-service capabilities
- ❌ Users don’t own platform customization
- ❌ Long turnaround times for changes and reports
- ❌ Requires dedicated support team engagement
- ❌ Complex implementation process
Pricing
- Pricing Model: Custom (EDR-based)
- Structure: Charges for “units” (named individuals without login) and “users” (with access)
- Contact: Request demo for quote
- Typical Range: Enterprise-level pricing (not disclosed)
3. Sogolytics
What Is Sogolytics?
Founded in 2013 in Virginia by Haris Azmi, Sogolytics (formerly SogoSurvey) is a robust enterprise survey software designed to support organizations in collecting, analyzing, and acting on feedback. It caters to various industries including healthcare, education, and finance, offering comprehensive survey creation, data management, and analytics tools at competitive pricing.
Key Features
- Unlimited Questions & Responses: Even on the free plan
- Multiple Product Lines: SogoSurvey, SogoCX, SogoEX, SogoCore
- Real-time Analytics: Custom filters and instant insights
- Omnichannel Distribution: Pop-ups, QR codes, email, social media
- Pre-written Survey Templates: 90+ templates in 30 languages
- Advanced Logic: Skip logic, branching, and piping
- White Labeling: Custom branding and domains
- GDPR Compliance: Data security and privacy features
- Mobile Optimization: Responsive surveys for all devices
- Integration Options: Zapier and API access
Pros
- ✅ Forever free plan with unlimited surveys and responses
- ✅ Excellent value for money compared to enterprise competitors
- ✅ Comprehensive features across all pricing tiers
- ✅ Good for academic research and non-profits (free licenses)
- ✅ Strong analytics and reporting capabilities
- ✅ Multi-language support (30 languages)
- ✅ No credit card required for free plan
Cons
- ❌ Interface feels dated compared to modern alternatives
- ❌ Fewer direct integrations (relies heavily on Zapier)
- ❌ Customer support can be slow at times
- ❌ Advanced features locked behind higher tiers
- ❌ Learning curve for complex survey logic
- ❌ Not as visually appealing as newer platforms
Pricing
- Free Plan: Forever free, unlimited surveys and responses
- Plus: $25/month (or $299/year)
- Pro: $66/month (or $799/year)
- Premium: $83/month (or $999/year)
- Enterprise: Custom pricing with SogoCore
- Special: Free licenses for students, academics, and non-profits
4. SurveySparrow
What Is SurveySparrow?
SurveySparrow is an innovative experience management platform designed for enterprises seeking to collect feedback across multiple channels through engaging, conversational interfaces. It excels at recurring feedback loops, making it ideal for organizations that need continuous pulse surveys, NPS tracking, and automated feedback collection at scale.
Key Features
- Conversational Surveys: Chat-like interface for higher engagement
- Omnichannel Distribution: Email, SMS, web, mobile app, offline, WhatsApp, QR codes
- Recurring Surveys: Automated feedback collection at scheduled intervals
- Multi-language Support: 130+ languages
- AI-Powered Insights: Cognivue text analytics and sentiment analysis
- NPS/CSAT/CES: Built-in customer experience metrics
- 360-Degree Assessments: Comprehensive employee feedback
- Offline Surveys: Mobile app for data collection without internet
- White Labeling: Custom domains and branding
- Video Surveys: Embed video backgrounds in surveys
Pros
- ✅ Excellent multi-channel distribution capabilities
- ✅ Conversational interface increases response rates
- ✅ Strong automation for recurring surveys
- ✅ Supports offline data collection via mobile app
- ✅ Comprehensive AI-powered analytics
- ✅ Great for both employee and customer feedback
- ✅ Mobile-first design approach
- ✅ 2,000+ integrations via Zapier
Cons
- ❌ Steeper learning curve for all features
- ❌ Higher pricing for advanced enterprise features
- ❌ Some users report occasional bugs
- ❌ Limited customization on lower-tier plans
- ❌ May be overwhelming for simple survey needs
- ❌ Video surveys are backgrounds only (not true video feedback)
Pricing
- Free Plan: 10 surveys, 100 responses/month
- Basic: $19/month (unlimited surveys, 10,000 responses/year)
- Starter: $49/month (unlimited surveys, 25,000 responses/year)
- Business: $149/month (unlimited surveys, 100,000 responses/year)
- Professional: $249/month (unlimited surveys, 500,000 responses/year)
- Enterprise: Custom pricing for high-volume needs
5. Alchemer
What Is Alchemer?
Formerly known as SurveyGizmo, Alchemer is a powerful enterprise survey software designed for professional researchers and organizations that demand advanced customization and granular control. With 43+ question types (nearly double competitors), extensive logic options, and custom programming capabilities, it’s the go-to choice for complex research projects and sophisticated data collection.
Key Features
- 43+ Question Types: Industry-leading variety
- 20+ Logic Options: Question piping, quotas, custom scripting, skip logic
- 400+ Integrations: Salesforce, Slack, Tableau, and more
- Custom Programming: Advanced JavaScript and CSS control
- Full API Access: Complete programmatic control
- Multi-language Support: 200+ languages
- Alchemer Workflow: Automate actions based on feedback data
- Advanced Reporting: Custom dashboards and exports
- Real-time & In-app Feedback: Collect responses while users interact
- Enterprise Security: SOC 2, GDPR, HIPAA compliance
Pros
- ✅ Most powerful customization options in the market
- ✅ Nearly double the question types of competitors
- ✅ Excellent for complex research and academic studies
- ✅ Robust API and developer tools for custom integrations
- ✅ Strong security and compliance features
- ✅ Flexible data management and export options
- ✅ Great for professional researchers and enterprises
Cons
❌ Steep learning curve compared to simpler alternatives ❌ Expensive, especially for smaller organizations ❌ Interface less modern than newer competitors ❌ Can be overwhelming for basic survey needs ❌ Requires technical knowledge for advanced features ❌ Some users report occasional bugs with updates ❌ Customer support responsiveness varies
Pricing
- Collaborator: $55/user/month
- Professional: $165/user/month
- Full Access: $275/user/month
- Enterprise: Custom pricing
- Annual Discount: Save 43-52% with annual billing
- Note: Pricing is per user, can add up quickly for large teams
6. SurveyLab
What Is SurveyLab?
Born in Warsaw in 2009, SurveyLab was built to run professional-grade surveys without the usual chaos of enterprise software. It stands out for enterprise security features including SSO, SFTP, 2FA, and IP filtering, making it ideal for industries where trust and compliance directly impact revenue. With multilingual support and real-time charts that integrate with CRMs, it delivers enterprise capabilities with a more accessible price point.
Key Features
- Enterprise Security: SSO, SFTP, 2FA, IP filtering
- Compliance Ready: GDPR, HIPAA-friendly features
- Multilingual Surveys: Multiple language support
- Real-time Charts: Live data visualization
- CRM Integration: Seamless data flow to business systems
- Advanced Logic: Branching, piping, and conditional display
- API Access: Full programmatic control
- Export Flexibility: Raw data or presentation-ready PowerPoints
- Custom Branding: White labeling options
- Dedicated Support: Fast, responsive customer service
Pros
- ✅ Strong enterprise security features (SSO, 2FA, SFTP)
- ✅ Good balance of features and affordability
- ✅ Fast, responsive customer support (highly rated on G2)
- ✅ Clean integrations with major business tools
- ✅ 14-day free trial with full features
- ✅ Suitable for industries requiring strict compliance
- ✅ More accessible pricing than Qualtrics/Medallia
Cons
- ❌ Less well-known brand than major competitors
- ❌ Fewer pre-built templates than some alternatives
- ❌ Limited marketing and educational resources
- ❌ Smaller user community for peer support
- ❌ May lack some advanced features of top-tier platforms
Pricing
- Starter: $49/month
- Advanced: Contact for pricing
- Enterprise: Custom pricing
- Free Trial: 14 days with full feature access
- Partner Program: 20% commission available (€100 minimum payout)
7. Birdeye
What Is Birdeye?
Birdeye is the #1 AI platform for reputation management and customer experience, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to manage online reputation, collect customer feedback, and drive business outcomes across multiple locations. While not purely a survey platform, its survey capabilities combined with reputation management make it unique for enterprises with physical locations.
Key Features
- Automated Surveys: Event or visit-triggered survey distribution
- AI-Powered Summarization: Distill thousands of responses into clear insights
- SMS Surveys: Text-based feedback with high response rates
- Sentiment Analysis: Translate open text into clear sentiment metrics
- Multi-location Analytics: Compare performance across locations
- Review Management: Monitor online reviews across platforms
- Automated Actions: Negative feedback triggers issue resolution, positive triggers referrals
- Social Listening: Track brand mentions and trends
- Listings Management: Manage business listings across directories
- Referral Programs: Turn satisfied customers into advocates
Pros
- ✅ Excellent for multi-location businesses (retail, restaurants, healthcare)
- ✅ AI-powered insights and automated summarization
- ✅ High response rates with SMS-based surveys
- ✅ Combines surveys with reputation management
- ✅ Automated workflow triggers based on feedback
- ✅ Real-time sentiment tracking across locations
- ✅ Beautiful, intuitive interface
Cons
- ❌ Pricing not transparent (requires demo)
- ❌ More focused on reputation than pure survey functionality
- ❌ May be overkill if you only need surveys
- ❌ Can be expensive for smaller multi-location businesses
- ❌ Email-only survey distribution on some plans
- ❌ Learning curve for full platform utilization
Pricing
- Pricing: Custom (contact for demo)
- Model: Based on number of locations and features
- Trial: Demo available upon request
- Enterprise: Custom packages for large organizations
8. Survicate
What Is Survicate?
Survicate is a versatile customer feedback platform designed to capture actionable insights across the entire customer journey. It excels at collecting real-time feedback through multiple channels—website, in-app, email, mobile, and link—with advanced targeting capabilities that ensure you’re asking the right questions to the right people at the right time.
Key Features
- Multi-channel Surveys: Website, in-app, email, mobile app, link
- Advanced Targeting: Behavior-based survey triggers and segmentation
- 70+ Native Integrations: Salesforce, HubSpot, Slack, Intercom, Zendesk
- AI-Powered Analysis: Automatic sentiment analysis and topic categorization
- NPS Tracking: Net Promoter Score benchmarking and trends
- 125+ Survey Templates: Pre-built templates for common use cases
- Visual No-Code Editor: Create surveys without technical skills
- Shared Feedback Inbox: Team collaboration on responses
- Real-time Reporting: Instant insights and dashboards
- HIPAA Compliance: Enterprise security features (Enterprise plan)
Pros
- ✅ Excellent targeting and triggering capabilities
- ✅ Strong integration ecosystem (70+ native integrations)
- ✅ Great for mapping and optimizing customer journey
- ✅ Real-time feedback collection across touchpoints
- ✅ AI-powered text analysis saves time
- ✅ Easy setup with visual editor
- ✅ Good for product teams and digital marketers
Cons
- ❌ Pricing not transparent on website (requires contact)
- ❌ Can be expensive for small businesses
- ❌ Limited customization on lower-tier plans
- ❌ Response limits on entry-level plans
- ❌ Some advanced features require technical knowledge
- ❌ Enterprise features only on highest tier ($499+/month)
Pricing
- Free Plan: Limited features, 25 responses/month
- Growth: Contact for pricing
- Business: Contact for pricing
- Scale: Contact for pricing
- Enterprise: From $499/month (HIPAA, SAML SSO, custom legal terms)
9. InMoment
What Is InMoment?
Formerly known as MaritzCX, InMoment is a comprehensive experience management platform that focuses on customer, employee, and market experience. Unlike traditional survey platforms, InMoment incorporates direct feedback from surveys alongside indirect and inferred feedback from social media reviews, mentions, and other digital signals, providing a complete picture of experience data.
Key Features
- Multi-source Feedback: Surveys, social media, reviews, chat logs
- Direct & Indirect Feedback: Combines solicited and unsolicited feedback
- Predictive Analytics: AI-powered insights and forecasting
- Social Listening: Aggregate feedback from Google Reviews, TripAdvisor, social platforms
- Employee Experience Tools: Comprehensive EX management
- Market Research: Identify trends and competitive differentiation
- Campaign Measurement: Track marketing campaign effectiveness
- Custom Dashboards: Personalized reporting views
- Advanced Segmentation: Deep customer demographic analysis
- Integration Capabilities: Connect with major business systems
Pros
- ✅ Comprehensive view combining direct and indirect feedback
- ✅ Great for understanding competitive positioning
- ✅ Excellent for retail and service industries
- ✅ Predictive analytics for proactive decision-making
- ✅ Social media integration for holistic insights
- ✅ Strong employee experience features
- ✅ Customizable to enterprise needs
Cons
- ❌ Custom pricing only (no transparency)
- ❌ Requires demo to get pricing information
- ❌ Can be complex for organizations new to CX platforms-
- ❌ May lack robust multilingual support
- ❌ Limited self-service resources (no FAQ/Help Center)
- ❌ Extensive features may be overwhelming
- ❌ Significant investment required
Pricing
- Pricing: Custom (contact for quote)
- Model: Based on features, users, and organization size
- Demo: Required to discuss pricing
- Support: Email and phone support (no self-service Help Center)
10. GetFeedback
What Is GetFeedback?
GetFeedback is a customer experience management solution purpose-built for Salesforce users. As one of the top Salesforce survey tools, it offers seamless native integration that allows companies to collect feedback at critical touchpoints and automatically sync data to Salesforce CRM in real-time. Its mobile-first design and advanced targeting make it ideal for businesses heavily invested in the Salesforce ecosystem.
Key Features
- Salesforce Native Integration: Real-time data sync with Salesforce CRM
- Mobile-Optimized Surveys: Responsive design for any device
- Advanced Targeting: Segment-specific feedback collection
- Real-time Data Sync: Instant feedback visibility in CRM
- Customer Journey Mapping: Track touchpoints and interactions
- Email & App Surveys: Multi-channel feedback collection
- Automated Workflows: Trigger actions based on responses
- CX Analytics: In-depth reporting and insights
- NPS/CSAT Tracking: Built-in customer experience metrics
- Professional Survey Templates: Pre-built for common use cases
Pros
- ✅ Best-in-class Salesforce integration
- ✅ Mobile-first, responsive survey design
- ✅ Real-time CRM data synchronization
- ✅ Advanced targeting for specific customer segments
- ✅ Great for closing feedback loops quickly
- ✅ Professional, branded survey appearance
- ✅ Suitable for Salesforce-centric organizations
Cons
- ❌ Complex interface with learning curve
- ❌ Limited integrations outside Salesforce ecosystem
- ❌ Can be expensive for non-Salesforce features
- ❌ Requires Salesforce for optimal value
- ❌ Custom pricing (no transparency)
- ❌ May have limited customization options
- ❌ Smaller user community than major platforms
Pricing
- Pricing: Custom (contact for demo)
- Model: Based on Salesforce integration needs
- Requirements: Typically requires Salesforce CRM
- Demo: Available upon request
- Trial: Contact sales for trial options
Comparison Chart
| Software | Starting Price | Free Plan/Trial | Best For |
|---|---|---|---|
| Qualtrics XM | Custom pricing | Demo available | Comprehensive experience management |
| Medallia | Custom pricing | Demo available | Omnichannel CX management |
| Sogolytics | Free / $25/month | Yes (forever free) | Advanced survey design |
| SurveySparrow | $19/month | Yes (limited) | Recurring feedback loops |
| Alchemer | $55/user/month | No | Complex research & customization |
| SurveyLab | $49/month | Yes (14-day trial) | Enterprise security & compliance |
| Birdeye | Custom pricing | Demo available | Multi-location reputation |
| Survicate | Contact for pricing | Yes (limited) | Customer journey insights |
| InMoment | Custom pricing | Demo available | Integrated experience data |
| GetFeedback | Custom pricing | Demo available | Salesforce integration |
How to Choose the Right Enterprise Survey Software
Selecting enterprise survey software requires careful evaluation of your organization’s specific needs. Consider these key factors:
1. Security & Compliance Requirements
- Strict compliance needs: Qualtrics, Medallia, SurveyLab (HIPAA, FedRAMP, SOC 2)
- GDPR compliance: All platforms listed
- Enterprise security features: SSO, 2FA, encryption, role-based access
- Data residency: Check where data is stored and processed
2. Scale & Volume
- High-volume surveys (100K+ responses): Qualtrics, Medallia, Alchemer
- Multi-location businesses: Birdeye, Medallia
- Global operations: Platforms with multi-language support (SurveySparrow, Alchemer)
- Unlimited responses needed: Sogolytics (even on free plan)
3. Integration Requirements
- Salesforce users: GetFeedback (native integration)
- Multiple business systems: Qualtrics, Medallia, Survicate (70+ integrations)
- CRM connectivity: Most platforms offer CRM integrations
- API access needed: Alchemer, SurveyLab, Qualtrics
4. Use Case Specificity
- Customer experience programs: Medallia, Qualtrics, InMoment
- Employee feedback: Qualtrics Employee XM, Sogolytics SogoEX
- Market research: Qualtrics, Alchemer, InMoment
- Reputation management: Birdeye (combines surveys + reviews)
- Recurring feedback loops: SurveySparrow
- Customer journey mapping: Survicate
5. Budget Considerations
- Enterprise budget ($50K+/year): Qualtrics, Medallia, InMoment
- Mid-market ($10K-$50K/year): Alchemer, SurveyLab, Survicate Enterprise
- Budget-conscious ($1K-$10K/year): Sogolytics, SurveySparrow, Survicate
- Free options available: Sogolytics (forever free with unlimited responses)
6. Technical Expertise
- Advanced researchers: Alchemer, Qualtrics (extensive customization)
- Moderate technical skill: SurveySparrow, Survicate, SurveyLab
- User-friendly interface: Birdeye, Sogolytics, GetFeedback
- No-code required: Survicate, SurveySparrow, Birdeye
7. Implementation & Support
- Managed service model: Medallia (full-service support)
- Self-service preferred: Sogolytics, SurveySparrow, Survicate
- Fast implementation: SurveyLab, Survicate (quick setup)
- Extensive implementation support: Qualtrics (requires dedicated team)
Selection Criteria
To create this list, I evaluated enterprise survey software based on:
Essential Enterprise Capabilities
- Security & Compliance: GDPR, HIPAA, SOC 2, FedRAMP, ISO certifications
- Scalability: Handle high-volume surveys and unlimited responses
- Advanced Analytics: Real-time reporting, predictive analytics, AI-powered insights
- Multi-channel Distribution: Email, web, mobile, SMS, in-app, offline
- Integration Flexibility: Native integrations and robust API access
- User Management: SSO, role-based access, team collaboration
Key Features Evaluated
- Survey Complexity: Question variety, logic options, branching capabilities
- Data Security: Encryption, access controls, audit trails
- Customization: White labeling, custom domains, branding options
- Analytics Depth: Advanced reporting, data visualization, export options
- Support Quality: Implementation support, training, customer service
- Global Capabilities: Multi-language support, data residency options
Additional Considerations
- Total Cost of Ownership: Licensing, implementation, training costs
- Vendor Reputation: Market presence, customer reviews, financial stability
- Innovation: AI capabilities, product roadmap, regular updates
- User Experience: Interface design, ease of use, mobile optimization
- Proven Track Record: Enterprise customer base, case studies, testimonials
Frequently Asked Questions
What is enterprise survey software?
Enterprise survey software is a platform specifically designed for large organizations to collect, manage, and analyze feedback at scale. It differs from basic survey tools by offering advanced security features (HIPAA, GDPR, SOC 2), unlimited scalability, sophisticated analytics, enterprise-grade integrations, and dedicated support for complex organizational needs. These platforms typically support both customer and employee experience programs across multiple departments and global locations.
How much does enterprise survey software cost?
Enterprise survey software pricing varies widely based on features, scale, and vendor:
- Premium tier (Qualtrics, Medallia): $20,000-$100,000+ annually, custom pricing
- Mid-tier (Alchemer, SurveyLab): $5,000-$50,000 annually, per-user or feature-based
- Budget-friendly (Sogolytics, SurveySparrow): $1,000-$10,000 annually, transparent pricing
- Free options: Sogolytics offers a forever-free plan with unlimited surveys and responses
Most vendors require custom quotes based on your specific needs, number of users, response volume, and required features.
What’s the difference between enterprise and regular survey software?
Enterprise survey software offers:
- Advanced security: HIPAA, SOC 2, FedRAMP compliance, SSO, encryption
- Unlimited scalability: Handle millions of responses without performance issues
- Complex features: Advanced logic, custom programming, API access
- Dedicated support: Implementation teams, customer success managers, SLAs
- Global capabilities: Multi-language support, data residency, regional compliance
- Integration depth: Native connections with enterprise systems (Salesforce, SAP, etc.)
Regular survey tools focus on simplicity and affordability but lack enterprise-grade security, compliance, and scalability.
Which enterprise survey software is best for Salesforce users?
GetFeedback is purpose-built for Salesforce with native integration that syncs feedback data directly to Salesforce CRM in real-time. However, other strong options include:
- Survicate: 70+ native integrations including Salesforce
- Qualtrics: Robust Salesforce connector
- Medallia: Enterprise-grade Salesforce integration
Choose GetFeedback if Salesforce is your central system; consider others if you need broader platform connectivity.
Do I need technical skills to use enterprise survey software?
It depends on the platform:
- User-friendly (minimal technical skills): Birdeye, Survicate, SurveySparrow, Sogolytics
- Moderate skills helpful: SurveyLab, GetFeedback, Medallia
- Technical expertise beneficial: Alchemer (custom programming), Qualtrics (advanced features)
Most enterprise platforms offer professional services and implementation support to help non-technical teams get started and succeed.
How do enterprise survey tools ensure data security?
Enterprise survey software ensures security through:
- Encryption: Data encrypted in transit (SSL/TLS) and at rest
- Compliance certifications: GDPR, HIPAA, SOC 2, ISO 27001, FedRAMP
- Access controls: SSO, 2FA, role-based permissions, IP filtering
- Audit trails: Complete logging of data access and changes
- Data residency: Options to store data in specific geographic regions
- Regular audits: Third-party security assessments and penetration testing
Always verify that your chosen platform meets your industry’s specific compliance requirements.
Can enterprise survey software integrate with our existing systems?
Yes, all platforms in this guide offer integration capabilities:
- Native integrations: Pre-built connections to popular tools (CRM, marketing automation, analytics)
- API access: Custom integrations via RESTful APIs
- Zapier/Webhooks: Connect to thousands of additional apps
- Enterprise connectors: Specialized integrations for Salesforce, SAP, Oracle, Microsoft
Best integration options: Qualtrics (extensive), Survicate (70+ native), Alchemer (400+), Medallia (comprehensive)
What’s the best enterprise survey software for global companies?
For global operations, consider:
- SurveySparrow: 130+ languages, omnichannel distribution
- Alchemer: 200+ languages, global deployment
- Qualtrics: Multi-region data centers, comprehensive language support
- Medallia: Global reach with regional compliance
Key features to evaluate: multi-language surveys, regional data storage, local compliance certifications, and time zone support.
How long does it take to implement enterprise survey software?
Implementation timelines vary:
- Quick setup (1-2 weeks): Survicate, SurveySparrow, SurveyLab
- Moderate implementation (1-3 months): Sogolytics, Alchemer, GetFeedback
- Extensive implementation (3-6+ months): Qualtrics, Medallia, InMoment
Factors affecting timeline: complexity of integrations, data migration needs, customization requirements, team training, and internal processes.
What ROI can we expect from enterprise survey software?
According to Forrester Research, a well-executed customer success program can deliver 91% ROI over three years. For a $300M enterprise, this could translate to $273M in additional returns. Key ROI drivers include:
- Reduced churn: Early identification of at-risk customers
- Increased NPS: Higher customer satisfaction and referrals
- Operational efficiency: Automated feedback collection and analysis
- Product improvements: Data-driven development decisions
- Employee retention: Better engagement through feedback programs
Actual ROI depends on implementation quality, organizational commitment, and how effectively you act on insights.
Final Thoughts
Choosing the right enterprise survey software depends on your organization’s specific needs, budget, security requirements, and technical capabilities. For most enterprise organizations, I recommend:
- Qualtrics XM if you need the most comprehensive experience management platform and have the budget for best-in-class capabilities
- Medallia for omnichannel customer experience with AI-powered insights across all touchpoints
- Sogolytics if you want enterprise features at SMB pricing with unlimited responses
- SurveySparrow for recurring feedback loops and conversational surveys at scale
- GetFeedback if Salesforce is your central system and you need native CRM integration
For organizations with specific needs:
- Complex research projects: Alchemer (43+ question types, custom programming)
- Multi-location businesses: Birdeye (reputation + surveys combined)
- Customer journey mapping: Survicate (advanced targeting, 70+ integrations)
- Enterprise security focus: SurveyLab (SSO, SFTP, 2FA, IP filtering)
- Holistic experience data: InMoment (direct + indirect feedback)
Remember that enterprise survey software is a significant investment. Most vendors offer demos and proof-of-concept trials—take advantage of these to ensure the platform fits your workflows before committing. The best enterprise survey software is the one that your teams will actually use and that drives meaningful action from the insights collected.
About This Guide
This guide was created through extensive research of enterprise survey software platforms, analyzing features, pricing, security capabilities, and user reviews. All information is current as of October 2025. Enterprise software pricing and features change frequently, so always verify details directly with vendors and request current quotes for your specific requirements.
