Best White Label Survey Software for 2025
Rebrand Survey Tools as Your Own - Ideal for Agencies, Consultants, and Service Providers
Discover the best white label survey software that allows you to create fully branded surveys with custom domains, remove third-party branding, and deliver professional experiences under your own brand name.
Overview
Finding the perfect white label survey software can transform how agencies and consultants deliver branded feedback experiences to clients. After extensive research into white label capabilities, I’ve compiled this guide featuring the top 10 white label survey tools that excel in customization, branding control, and enterprise features.
Here’s our pick of the 10 best white label survey tools reviewed:
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ProProfs Survey Maker – Best for extensive customization and templates
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BlockSurvey – Best for privacy-focused white label surveys
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Zonka Feedback – Best for omnichannel white label experiences
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SurveyKing – Best for complete white label control with custom CSS
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Alchemer – Best for enterprise white label capabilities
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SurveySparrow – Best for conversational white label surveys
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Typeform – Best for visually stunning white label forms
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SurveyHero – Best for white label market research
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Qwary – Best for advanced CSS customization
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SurveyPlanet – Best affordable white label option
Top 10 Best White Label Survey Tools
1. ProProfs Survey Maker - Best for Extensive Customization
https://www.proprofssurvey.com
ProProfs Survey Maker offers extensive white label customization options with a user-friendly interface, making it perfect for businesses and agencies looking to create branded surveys that align seamlessly with their brand identity.
White Label Features:
- ✅ Custom branding - Logo, colors, themes, fonts
- ✅ 100+ survey templates - Professionally designed and customizable
- ✅ Remove “Powered by” branding
- ✅ Custom domains
- ✅ White label email surveys
- ✅ Branded reports and analytics
- ✅ CRM integrations - Seamless follow-up
- ✅ Smart triggers - Customized survey timing
- ✅ Sidebar feedback forms
Pros:
- Vast library of expert-designed templates
- Extensive customization for brand consistency
- Powerful reporting and analytics
- Easy integration with marketing automation
- Quick survey creation process
- Affordable starting price
- Unlimited surveys on all plans
Cons:
- Templates could be more industry-specific
- Basic plan limited to one administrator
- Some advanced features require higher tiers
- Learning curve for complex customizations
Best For:
Marketing agencies, businesses maintaining brand consistency, consultants needing quick deployment, teams requiring extensive template options.
Pricing: Starts at $19/month (unlimited surveys)
2. BlockSurvey - Best for Privacy-Focused White Label
BlockSurvey stands out with its commitment to privacy, security, and anonymity while offering comprehensive white label capabilities at competitive pricing, making it ideal for startup founders and privacy-conscious organizations.
White Label Features:
- ✅ Custom company URL - survey.yourcompany.com
- ✅ Custom link previews - For social media sharing
- ✅ Custom fonts and logos
- ✅ Brand colors and styling
- ✅ Custom email provider - Send from your domain
- ✅ End-to-end encryption
- ✅ Anonymous surveys
- ✅ Zero-knowledge architecture
Special Advantage:
BlockSurvey offers white labeling in its Team plan, not just enterprise tiers, making it one of the most budget-friendly white label solutions for startups.
Pros:
- Privacy-first architecture
- Affordable white label access (Team plan)
- Full customization of branding
- Blockchain-based data security
- Anonymous survey capabilities
- Custom domain support
- Excellent for sensitive data collection
Cons:
- Less well-known than established platforms
- Smaller template library
- Fewer integrations than competitors
- Advanced features require learning curve
Best For:
Startups needing affordable white label, healthcare and compliance-focused organizations, privacy-conscious consultants, agencies handling sensitive data.
Pricing: White label available on Team plan; contact for pricing
3. Zonka Feedback - Best for Omnichannel White Label
Zonka Feedback offers comprehensive white label capabilities across all channels—surveys, emails, SMS, and domains—making it perfect for multi-location businesses and agencies managing complex customer experience programs.
White Label Features:
- ✅ Custom survey domain - White label all survey URLs
- ✅ Remove “Powered by Zonka” - All branding removed
- ✅ White label email address - Send from your domain
- ✅ Custom SMS sender ID - Brand your SMS surveys
- ✅ Logo and color customization
- ✅ Email domain authentication - SPF, DKIM, CNAME
- ✅ Omnichannel branding - Consistent across all touchpoints
- ✅ White label kiosk surveys
Pros:
- Complete omnichannel white labeling
- Email authentication included (SPF/DKIM)
- SMS sender ID customization
- Multi-location management
- Strong offline capabilities
- QR code white labeling
- Real-time alerts and automation
- AI-powered feedback analytics
Cons:
- White labeling requires Professional plan or higher
- Starting price higher than some competitors ($49/month)
- Primarily CX-focused (not market research)
- Some features need higher tiers
Best For:
Multi-location businesses, agencies managing client CX programs, retail and hospitality consultants, teams needing offline white label surveys.
Pricing:
- Professional: $99/month (white label surveys, custom domain)
- Growth: $249/month (advanced white labeling)
- Enterprise: Custom pricing (full white label suite)
Free trial: 7 days
4. SurveyKing - Best for Complete White Label Control
SurveyKing offers true enterprise white label capabilities with complete design control through custom CSS and HTML, perfect for agencies needing exact brand matching and reselling capabilities.
White Label Features:
- ✅ Custom domain with SSL - surveys.yourcompany.com
- ✅ Full custom CSS - Style every element
- ✅ HTML upload - Custom headers and footers
- ✅ Remove all branding
- ✅ Custom thank-you pages - Host on platform or redirect
- ✅ API access - Automate and integrate
- ✅ Reseller capabilities - Resell branded surveys
- ✅ Custom reporting - White label analytics
Unique Advantage:
SurveyKing’s consulting services help customize complex designs, offering hourly consulting for layouts that require coding beyond standard CSS.
Pros:
- Complete design control with CSS/HTML
- True custom domain (not just subdomain)
- API access for automation
- Reseller-friendly infrastructure
- Expert consulting services available
- Custom calculations and logic
- Advanced analysis included
- Dedicated support team
Cons:
- Requires technical knowledge for full customization
- Higher minimum annual cost ($500/year)
- Consulting billed hourly for complex requests
- Smaller template library than competitors
Best For:
Agencies reselling surveys, consultants with technical teams, organizations needing exact brand matching, businesses requiring API integration.
Pricing:
- Enterprise package: Minimum $500/year
- Pricing based on annual response volume
- Consulting services billed hourly
- Custom domain and SSL included
5. Alchemer - Best for Enterprise White Label
Formerly SurveyGizmo, Alchemer offers robust enterprise white label capabilities with advanced research tools, making it ideal for agencies and enterprises conducting sophisticated market research and customer experience programs.
White Label Features:
- ✅ Private domain setup - Full domain control
- ✅ Custom URL structure - yourcompany.com/survey
- ✅ Remove “Powered by” logos - Paid plans
- ✅ Advanced theme builder
- ✅ Custom CSS styling
- ✅ White label reporting
- ✅ 43 question types
- ✅ 20+ logic/branching options
Unique Capability:
Alchemer is one of the few platforms offering the ability to use your root domain instead of just a subdomain (yourcompany.com vs surveys.yourcompany.com).
Pros:
- True white label with root domain option
- Extensive research question types (MaxDiff, Conjoint)
- Advanced logic and custom scripting
- Comprehensive reporting and analysis
- Chi-square statistical testing
- Consulting services for integrations
- Lower cost than Qualtrics
- Kiosk/offline mode available
Cons:
- Complex interface with steep learning curve
- Higher pricing for full features
- Some users report customer service issues
- Not ideal for simple survey needs
- Requires Account Administrator access for setup
Best For:
Enterprise organizations, market research agencies, customer experience teams, businesses needing advanced analytics, teams requiring statistical analysis.
Pricing:
- Collaborative: $55/month (basic features)
- Professional: $165/month (advanced logic)
- Full Access: Starting at $1,800/year (all features)
- Enterprise: Custom pricing (white label, consulting)
6. SurveySparrow - Best for Conversational White Label
SurveySparrow combines conversational survey design with comprehensive white label features, delivering 40% higher response rates through chat-like interfaces while maintaining complete brand control.
White Label Features:
- ✅ Custom domain - Host on your domain
- ✅ Custom CSS styling - Fonts, labels, icons
- ✅ Logo and font customization
- ✅ White label email surveys
- ✅ Remove SurveySparrow branding
- ✅ SSL secure connections (HTTPS)
- ✅ Branded templates
- ✅ Custom survey URLs
Pros:
- Conversational interface boosts engagement
- Mobile-first design
- 1,000+ survey templates
- AI-powered survey creation
- Omnichannel distribution (SMS, WhatsApp, email)
- 130+ languages supported
- Good pricing for features offered
- Offline mobile app
Cons:
- White label requires higher-tier plans
- Some users report occasional bugs
- Limited customization on lower tiers
- Video surveys are backgrounds only (not true video)
Best For:
Agencies prioritizing engagement, mobile-first consultants, businesses needing conversational CX surveys, teams requiring multi-language support.
Pricing:
- Business: $149/month (white label features)
- Professional: $249/month (advanced white labeling)
- Enterprise: Custom pricing
- White label available on Business plan and above
7. Typeform - Best for Visually Stunning White Label
Typeform is renowned for beautiful, engaging surveys with one-question-at-a-time design. While offering less technical white labeling than some competitors, it excels in creating visually stunning branded experiences.
White Label Features:
- ✅ Remove Typeform branding - Business plan+
- ✅ Custom branding - Logos, colors, fonts
- ✅ Brand kits - Centralized brand management
- ✅ Custom thank-you screens
- ✅ Custom URLs - Subdomain only
- ✅ Email customization
- ✅ 3,000+ templates
- ✅ Logic jumps and personalization
Limitations:
- Custom domain: Only subdomain available (yourcompany.typeform.com), not full custom domain
- Custom CSS: Limited compared to enterprise platforms
- White labeling: Requires Business plan ($99/month) minimum
Pros:
- Highest completion rates (conversational design)
- Beautiful, modern interface
- Excellent user experience
- Strong brand recognition
- Extensive template library
- Easy to use with minimal training
- AI-powered analytics
- 120+ integrations
Cons:
- No true custom domain (subdomain only)
- Expensive for high response volume
- White label requires Business plan
- Limited CSS customization
- Response limits on lower tiers
Best For:
Agencies prioritizing design and user experience, brands focused on engagement, lead generation specialists, businesses with lower response volumes.
Pricing:
- Business: $99/month (remove branding, 10,000 responses)
- Enterprise: Custom pricing (full branding control)
8. SurveyHero - Best for White Label Market Research
SurveyHero offers comprehensive white label capabilities specifically designed for market research agencies and consultants, with advanced features like skip logic, branching, and custom CSS.
White Label Features:
- ✅ Custom domain - Full domain white labeling
- ✅ Custom CSS - Advanced styling control
- ✅ Remove SurveyHero branding
- ✅ Logo customization
- ✅ Brand colors and themes
- ✅ White label email surveys
- ✅ Developer API - Advanced customization
- ✅ Custom survey themes
Special Note:
Custom domain and white labeling require the Enterprise Plan. Students and educators receive special discounts.
Pros:
- Advanced market research features
- Skip logic and branching
- Real-time analytics
- Multiple question types
- Clean, intuitive interface
- Good template library
- Strong survey logic capabilities
- Developer API access
Cons:
- White label only on Enterprise plan
- Requires manual DNS setup
- Higher cost for white labeling
- Smaller user community than competitors
Best For:
Market research agencies, academic researchers upgrading from student plans, consultants needing advanced logic, businesses requiring API integration.
Pricing:
- Enterprise Plan: Required for white label (contact for pricing)
- Custom domain setup included
- CSS customization available
- Student/education discounts: 50% off
9. Qwary - Best for Advanced CSS Customization
Qwary offers powerful white label survey capabilities with advanced CSS customization options, allowing agencies to perfectly match surveys to brand guidelines down to the smallest detail.
White Label Features:
- ✅ Custom domain - Use your own domain
- ✅ Advanced custom CSS - Code-level control
- ✅ Logo, fonts, labels, icons
- ✅ Remove Qwary branding
- ✅ Email theme customization
- ✅ Omnichannel branding - Consistent across platforms
- ✅ Personalized email surveys
- ✅ Contact form customization
Unique Strength:
Qwary emphasizes advanced CSS capabilities, allowing you to modify surveys using code to perfectly match your brand’s look and feel, including the tiniest details.
Pros:
- Advanced CSS customization
- Full domain control
- Omnichannel distribution consistency
- Email survey personalization
- Custom themes per survey
- Professional appearance
- Technical support included
Cons:
- Requires technical knowledge for CSS
- Smaller brand recognition
- Pricing not transparent (contact sales)
- Fewer templates than larger platforms
- Limited public reviews
Best For:
Agencies with design/development teams, brands with strict brand guidelines, technical consultants, businesses needing pixel-perfect matching.
Pricing: Contact for custom quote
10. SurveyPlanet - Best Affordable White Label Option
SurveyPlanet offers white label capabilities at an affordable price point, making it accessible for smaller agencies, consultants, and businesses on a budget.
White Label Features:
- ✅ Remove SurveyPlanet branding
- ✅ Add your logo
- ✅ Custom colors
- ✅ Custom themes
- ✅ Branded welcome/exit messages
- ✅ Custom survey designs
- ⚠️ No custom domain - Uses SurveyPlanet URLs
Special Note for Agencies:
SurveyPlanet specifically markets to consultants and agencies, allowing you to create bespoke branded surveys for clients and potentially create revenue streams.
Pros:
- Most affordable white label option ($20/month)
- Unlimited surveys, questions, responses
- Easy to use
- Good template library
- Custom theme designer
- Great for agencies/consultants
- Client-ready branded surveys
Cons:
- No custom domain (major limitation)
- Cannot export data on free plan
- Limited to basic white labeling
- No custom CSS
- Basic analytics only
- Limited integrations
Best For:
Budget-conscious agencies, freelance consultants, small businesses, teams not requiring custom domains, consultants creating client surveys.
Pricing:
- Pro: $20/month or $180/year
- Unlimited surveys, questions, responses
- White label branding included
- Export capabilities included
Comparison Chart: Best White Label Survey Software
| Tool | Starting Price | Custom Domain | Custom CSS | Remove Branding | Best For |
|---|---|---|---|---|---|
| ProProfs | $19/month | ✅ Yes | ✅ Yes | ✅ Yes | Templates & ease of use |
| BlockSurvey | Team plan | ✅ Yes | ✅ Yes | ✅ Yes | Privacy & security |
| Zonka Feedback | $49/month | ✅ Yes | ✅ Yes | ✅ Yes | Omnichannel CX |
| SurveyKing | $500/year | ✅ Yes | ✅ Yes | ✅ Yes | Complete control |
| Alchemer | Custom pricing | ✅ Yes | ✅ Yes | ✅ Yes | Enterprise research |
| SurveySparrow | Higher tiers | ✅ Yes | ✅ Yes | ✅ Yes | Conversational surveys |
| Typeform | Business plan | ❌ Subdomain | Limited | ✅ Yes | Design & engagement |
| SurveyHero | Enterprise | ✅ Yes | ✅ Yes | ✅ Yes | Market research |
| Qwary | Contact sales | ✅ Yes | ✅ Yes | ✅ Yes | Advanced customization |
| SurveyPlanet | $20/month | ❌ No | Limited | ✅ Yes | Budget-friendly |
In today’s competitive landscape, agencies and consultants need to deliver seamless, branded experiences to clients—and that includes surveys. White label survey software allows you to rebrand powerful survey platforms as your own, removing all third-party branding and presenting a professional, cohesive brand experience from start to finish.
Whether you’re a digital marketing agency collecting customer feedback for clients, a consulting firm conducting market research, or a service provider offering survey capabilities as part of your product suite, white label survey tools enable you to maintain brand consistency, build trust, and even create new revenue streams.
In this comprehensive guide, I’ve researched and evaluated the best white label survey platforms, comparing features, customization capabilities, pricing, and suitability for agencies and consultants.
What is White Label Survey Software?
White label survey software is a platform developed by one company that can be rebranded and presented by another company as their own product. With white labeling, you can:
- Remove third-party branding - Eliminate “Powered by” messages and platform logos
- Add your own branding - Include your logo, colors, fonts, and brand elements
- Use custom domains - Host surveys on your own domain (e.g., surveys.yourcompany.com)
- Customize email addresses - Send surveys from your@yourcompany.com
- Apply custom CSS - Match exact brand guidelines with code-level customization
- Rebrand thank-you pages - Complete the branded experience from start to finish
Why Do Agencies and Consultants Need White Label Surveys?
Build Trust and Credibility Customers are more likely to respond to surveys that come from your domain rather than a third-party platform they don’t recognize. White labeled surveys increase response rates by 15-40% because respondents trust your brand.
Maintain Brand Consistency Every touchpoint matters. White labeling ensures that surveys align perfectly with your brand identity, maintaining consistency across all client interactions.
Create New Revenue Streams Agencies can resell branded surveys, reports, and analytics as a standalone service or package them with consulting services, creating additional revenue without building infrastructure from scratch.
Enhance Professional Image White labeled surveys demonstrate attention to detail and commitment to quality, setting you apart from competitors using generic survey tools.
Protect Client Relationships When conducting research for clients, white labeling ensures clients see your brand, not a third-party platform, protecting your relationship and positioning you as the expert.
Key White Label Features Explained
1. Custom Domain Setup
What it is: Hosting surveys on your own domain instead of the platform’s domain.
Examples:
- ❌ Without: surveys.surveytool.com/your-survey
- ✅ With: surveys.yourcompany.com/customer-feedback
Technical Requirements:
- DNS CNAME records configuration
- SSL certificate setup
- Domain verification
- 24-48 hour DNS propagation time
Best Platforms: SurveyKing, Alchemer, Zonka Feedback, BlockSurvey, SurveyHero
2. Remove Third-Party Branding
What it is: Eliminating “Powered by [Platform]” messages, logos, and watermarks.
Includes:
- Survey footer messages
- Email signatures
- Thank-you pages
- Report headers
- Share links
Availability:
- Usually requires paid plans
- Some platforms remove on all paid tiers
- Others require Business/Enterprise plans
Best Platforms: All platforms reviewed offer this feature on paid plans
3. Custom CSS Styling
What it is: Code-level control over survey appearance using Cascading Style Sheets.
Customize:
- Fonts and typography
- Button styles and colors
- Input field appearance
- Spacing and layouts
- Checkbox/radio designs
- Headers and footers
Technical Skill Required: CSS knowledge necessary
Best Platforms: SurveyKing, Qwary, Alchemer, SurveyHero
4. Email White Labeling
What it is: Sending survey invitations from your email domain with your branding.
Includes:
- Sender email authentication (SPF, DKIM)
- Custom “From” addresses
- Branded email templates
- Logo and color matching
- Personalized signatures
Technical Setup:
- DNS record updates required
- Email authentication protocols
- Domain verification
Best Platforms: Zonka Feedback, BlockSurvey, SurveySparrow, ProProfs
5. API Access for Resellers
What it is: Programmatic access to create, manage, and retrieve survey data for client accounts.
Use Cases:
- Automated client provisioning
- Custom integrations
- Data synchronization
- Webhook automations
- White label reporting
Best Platforms: SurveyKing, Alchemer, SurveyHero
How to Choose the Right White Label Survey Tool
By Business Type:
Marketing Agencies
- Best choices: ProProfs, SurveySparrow, Typeform
- Priority: Templates, ease of use, client-ready designs
- Budget: $20-$150/month
Consulting Firms
- Best choices: SurveyKing, Alchemer, SurveyHero
- Priority: Advanced features, complete control, reselling
- Budget: $500-$2,000/year
Market Research Agencies
- Best choices: Alchemer, SurveyHero, SurveyKing
- Priority: Advanced question types, analytics, statistical tools
- Budget: $1,500-$5,000/year
SaaS Companies
- Best choices: BlockSurvey, Qwary, SurveyKing
- Priority: API access, security, integration capabilities
- Budget: Custom enterprise pricing
Small Businesses/Freelancers
- Best choices: SurveyPlanet, ProProfs, Zonka Feedback
- Priority: Affordability, ease of use
- Budget: $20-$100/month
By Primary Need:
Need Complete Control (Custom Domain + CSS)
- SurveyKing - Full CSS/HTML control
- Alchemer - Enterprise capabilities
- Qwary - Advanced CSS options
Need Affordability
- SurveyPlanet - $20/month (no custom domain)
- ProProfs - $19/month
- BlockSurvey - Team plan pricing
Need Omnichannel Branding
- Zonka Feedback - Email, SMS, domain, kiosk
- SurveySparrow - Multi-channel distribution
- ProProfs - Cross-platform consistency
Need Beautiful Design
- Typeform - Highest engagement
- SurveySparrow - Conversational design
- ProProfs - Professional templates
Need Privacy & Security
- BlockSurvey - End-to-end encryption
- Alchemer - Enterprise security
- SurveyHero - Secure research
Need to Resell Services
- SurveyKing - Reseller infrastructure
- Alchemer - Agency-friendly
- ProProfs - Multi-client management
White Label Survey Pricing Breakdown
Budget Tier ($20-$50/month)
SurveyPlanet Pro: $20/month
- Remove branding, custom themes
- ❌ No custom domain
ProProfs: $19/month
- Remove branding, custom domain
- Limited to basic features
Zonka Starter: $49/month
- Basic white labeling
- 250 responses/month
Best For: Freelancers, small agencies, limited budgets
Mid-Range Tier ($50-$150/month)
Zonka Professional: $99/month
- Full white labeling with custom domain
- Advanced reporting
Typeform Business: $99/month
- Remove branding, brand kits
- ⚠️ Subdomain only, not full custom domain
SurveySparrow Business: $149/month
- White label surveys and emails
- Conversational design
Alchemer Professional: $165/month
- Advanced logic and features
- White label capabilities
Best For: Growing agencies, mid-size consultancies
Enterprise Tier ($500+/year or Custom)
SurveyKing Enterprise: $500/year minimum
- Full custom domain + SSL
- Complete CSS/HTML control
- API access
Alchemer Full Access: $1,800/year
- All research features
- True white label
Zonka Enterprise: Custom pricing
- Complete white label suite
- Dedicated account manager
Alchemer Enterprise: Custom pricing
- Consulting services included
- Maximum customization
Best For: Large agencies, enterprise consultancies, resellers
Implementation Checklist for White Label Surveys
Step 1: Choose Your Platform
- ☐ Evaluate white label features needed
- ☐ Compare pricing against budget
- ☐ Test with free trial
- ☐ Verify technical requirements
Step 2: Technical Setup
- ☐ Purchase appropriate plan level
- ☐ Prepare custom domain (surveys.yourcompany.com)
- ☐ Obtain DNS access for CNAME records
- ☐ Configure SSL certificate
- ☐ Set up email authentication (SPF/DKIM)
- ☐ Verify domain ownership
Step 3: Branding Configuration
- ☐ Upload company logo (multiple sizes)
- ☐ Configure brand colors (hex codes)
- ☐ Select/upload brand fonts
- ☐ Create custom CSS (if applicable)
- ☐ Design email templates
- ☐ Create thank-you page
- ☐ Test on multiple devices
Step 4: Test and Launch
- ☐ Send test surveys
- ☐ Verify branding appears correctly
- ☐ Check email deliverability
- ☐ Test on mobile devices
- ☐ Confirm domain and SSL working
- ☐ Train team on platform
Step 5: Ongoing Management
- ☐ Monitor DNS records
- ☐ Renew SSL certificates
- ☐ Update branding as needed
- ☐ Review response rates
- ☐ Optimize based on feedback
Common White Labeling Mistakes to Avoid
1. Choosing a Platform Without Custom Domain Support Many platforms offer “white labeling” but only remove branding—they don’t allow custom domains. This significantly reduces trust and response rates.
2. Not Verifying DNS Access Before Purchase Setting up custom domains requires DNS access. Verify you can add CNAME records before committing to a platform.
3. Underestimating Technical Requirements Custom CSS and HTML require coding knowledge. If you lack technical staff, choose platforms with visual customization instead.
4. Ignoring Email Authentication Setup Without proper SPF/DKIM setup, your emails may land in spam. Factor in time for IT support.
5. Selecting Based Only on Price The cheapest option ($20/month) might not offer custom domains. Balance budget with actual needs.
6. Not Testing Before Client Launch Always send test surveys to verify branding appears correctly across all devices and email clients.
7. Forgetting Mobile Optimization Ensure white label branding looks perfect on mobile devices where 50%+ of responses occur.
Frequently Asked Questions
What’s the difference between white label and custom branding?
Custom branding allows you to add your logo and colors but still shows the platform’s branding (“Powered by…”).
White label completely removes all third-party branding and lets you present the survey as if it came entirely from your company, including custom domains.
Do I need technical knowledge to set up white label surveys?
Basic white labeling (logo, colors) requires no technical knowledge.
Custom domain setup requires DNS access and basic understanding of CNAME records (or IT support).
Custom CSS/HTML requires coding knowledge or a developer.
Most platforms offer support for setup, and some (like SurveyKing) provide consulting services.
Can I resell white label surveys to clients?
Yes! Platforms like SurveyKing, Alchemer, and SurveyPlanet specifically support agencies reselling branded surveys. This includes:
- Creating client-branded surveys
- Generating white label reports
- Providing API access for client integrations
- Offering surveys as a service in your product suite
How much does white label survey software cost?
Pricing ranges widely:
- Budget: $20-$50/month (basic white labeling, limited domains)
- Mid-range: $50-$150/month (full white labeling with custom domains)
- Enterprise: $500-$5,000/year (complete control, API, consulting)
Most platforms require Business or Professional plans minimum for full white labeling.
What is a custom domain for surveys?
A custom domain lets you host surveys on your own web address instead of the platform’s domain:
- Platform domain: surveys.surveyplatform.com/your-survey
- Custom domain: surveys.yourcompany.com/customer-feedback
This builds trust, increases response rates by 15-40%, and maintains brand consistency.
Can I use my company email address to send surveys?
Yes! Most white label platforms support email authentication, allowing you to send from addresses like:
- feedback@yourcompany.com
- surveys@yourcompany.com
- noreply@yourcompany.com
This requires DNS configuration (SPF, DKIM, CNAME records) but dramatically improves deliverability and trust.
Which white label survey tool is best for agencies?
For most agencies: SurveyKing or ProProfs offer the best balance of features, control, and pricing.
For budget-conscious: SurveyPlanet ($20/month) or ProProfs ($19/month).
For enterprise agencies: Alchemer provides advanced research tools and true white labeling.
For privacy-focused: BlockSurvey offers security with affordable white labeling.
Do white label surveys increase response rates?
Yes! Studies show white label surveys with custom domains increase response rates by 15-40% because:
- Recipients trust recognized domains
- Branded surveys appear more professional
- Custom domains reduce spam concerns
- Consistent branding builds confidence
Can I customize the look of white label surveys?
Basic customization (all platforms):
- Logo
- Colors
- Fonts
- Themes
Advanced customization (SurveyKing, Alchemer, Qwary):
- Custom CSS
- HTML upload
- Complete layout control
- Pixel-perfect brand matching
Is white label available on free plans?
No. White label features always require paid plans, typically:
- Remove branding: Basic paid plans
- Custom domain: Business/Professional plans
- Custom CSS: Enterprise plans
Some platforms offer white labeling at lower tiers (BlockSurvey Team plan, ProProfs $19/month), while others require enterprise pricing.
Final Recommendations
Best Overall White Label Survey Tool
SurveyKing - Offers complete control with custom CSS/HTML, true custom domains, API access, and reseller-friendly infrastructure at reasonable pricing ($500/year minimum).
Best for Agencies on a Budget
ProProfs Survey Maker - Starting at just $19/month with custom domain support, extensive templates, and professional branding capabilities.
Best for Privacy-Conscious Organizations
BlockSurvey - End-to-end encryption, zero-knowledge architecture, and white labeling available on affordable Team plan.
Best for Omnichannel Branding
Zonka Feedback - Complete white labeling across surveys, emails, SMS, kiosks, and all customer touchpoints.
Best for Enterprise Agencies
Alchemer - Advanced research capabilities, true root domain support, extensive question types, and consulting services.
Best for Design-Focused Brands
Typeform - Highest engagement rates with beautiful conversational design, though limited to subdomain only.
Best for Market Research
SurveyHero - Advanced logic, branching, and analytics specifically designed for research agencies and consultants.
Best Budget Option
SurveyPlanet - Only $20/month for white label branding, though lacks custom domain support.
Conclusion
White label survey software is essential for agencies, consultants, and service providers who need to maintain brand consistency while delivering professional feedback experiences. The right platform depends on your specific needs:
Need complete control? Choose SurveyKing or Alchemer for custom CSS/HTML and true custom domains.
Working with a limited budget? ProProfs or SurveyPlanet offer affordable white labeling.
Prioritize security? BlockSurvey provides privacy-first architecture with white labeling.
Managing omnichannel experiences? Zonka Feedback ensures brand consistency across all touchpoints.
Focus on engagement? Typeform or SurveySparrow deliver beautiful, conversational designs.
Remember that true white labeling goes beyond removing logos—it requires custom domains, email authentication, and complete branding control. While this adds complexity and cost, the benefits are significant: 15-40% higher response rates, stronger client relationships, new revenue streams, and professional credibility that sets you apart from competitors using generic tools.
Most importantly, choose a platform that matches your technical capabilities and budget. Test with free trials, verify custom domain support, and ensure you can access DNS records before committing. With the right white label survey tool, you’ll deliver seamless branded experiences that build trust, increase responses, and protect your client relationships.
About This Guide
This guide was created through extensive research of white label survey platforms, analyzing branding capabilities, technical requirements, pricing structures, and agency suitability. All information is current as of October 2025. White label features and pricing may change, so always verify current capabilities on each platform’s official website before purchasing.
