Website owners and UX teams use this template to gather actionable feedback about user experience, site functionality, and content quality. The survey captures both quantitative ratings and qualitative insights to identify specific areas for improvement across the customer journey.
Overall Satisfaction
1. How would you rate your overall experience with our website today?
- Excellent
- Very good
- Good
- Fair
- Poor
2. How likely are you to recommend our website to a friend or colleague?
- 1 = Very unlikely, 10 = Extremely likely (1-10 scale)
3. Did you accomplish what you came to our website to do today?
- Yes, completely
- Yes, mostly
- Partially
- No
Navigation and Usability
4. How easy was it to find what you were looking for on our website?
- Very easy
- Somewhat easy
- Neither easy nor difficult
- Somewhat difficult
- Very difficult
5. How would you rate the websiteâs navigation menu and structure?
- Excellent
- Very good
- Good
- Fair
- Poor
6. Did you experience any technical issues while browsing our website?
- Yes
- No
- Unsure
7. If you experienced technical issues, please describe what happened.
- Open text response
Content and Information
8. How helpful was the information you found on our website?
- Extremely helpful
- Very helpful
- Moderately helpful
- Slightly helpful
- Not helpful at all
9. How would you rate the quality of our website content?
- 1 = Very poor, 10 = Excellent (1-10 scale)
10. Was the information on our website easy to understand?
- Strongly agree
- Agree
- Neither agree nor disagree
- Disagree
- Strongly disagree
Design and Performance
11. How would you rate the visual design of our website?
- Excellent
- Very good
- Good
- Fair
- Poor
12. How fast did our website pages load for you?
- Very fast
- Fast
- Average
- Slow
- Very slow
13. How well does our website work on your device (mobile, tablet, desktop)?
- Perfectly
- Very well
- Well
- Poorly
- Very poorly
Future Improvements
14. What features or information are missing from our website?
- Open text response
15. Which area of our website needs the most improvement?
- Homepage and main navigation
- Product/service pages
- Contact and support information
- Search functionality
- Mobile experience
- Site speed and performance
16. How often do you typically visit our website?
- This is my first visit
- A few times per year
- Monthly
- Weekly
- Daily
17. What is the primary reason for your visit today?
- Research products/services
- Make a purchase
- Get customer support
- Find contact information
- Read content/resources
- Other
18. Any additional comments or suggestions for improving our website?
- Open text response
How to use this template
Deploy this website feedback survey strategically to capture insights at key moments in the user journey. The most effective timing is immediately after a user completes a specific action, such as making a purchase, downloading a resource, or spending significant time browsing. Consider triggering the survey as an exit-intent popup when users are about to leave, or embed it directly on high-traffic pages like your homepage or product pages. Email distribution works well for existing customers who have recently interacted with your site.
Keep the survey completion time under 5 minutes by making most questions optional except for the core satisfaction metrics. Set up automated triggers to send follow-up surveys to users who report poor experiences, allowing you to address issues quickly. Analyze the quantitative data monthly to track trends in user satisfaction and site performance, while reviewing open-ended responses weekly to identify emerging issues or feature requests. Use the navigation and usability feedback to prioritize UX improvements, and share content quality insights with your content team to refine messaging and information architecture.
Recommended tools
Survicate
Survicate excels at website feedback collection with its advanced targeting options that let you trigger surveys based on user behavior, time on page, or exit intent. The platformâs website widget integrates seamlessly without affecting site performance and offers extensive customization to match your brand.
â Try Survicate
Typeform
Typeformâs conversational interface increases completion rates for longer feedback surveys by presenting one question at a time in an engaging format. The platformâs logic jump features allow you to customize follow-up questions based on satisfaction scores, making the survey feel more personalized.
â Try Typeform
Qualtrics
Qualtrics provides enterprise-grade analytics and advanced reporting capabilities that make it ideal for organizations needing detailed segmentation of website feedback data. The platformâs text analytics automatically categorize open-ended responses, saving significant time in identifying common themes and issues.
â Try Qualtrics
