Presenting Benchmarking Reports in FluidSurveys

Over the past year, our development team has continued to make incredible improvements to the FluidSurveys reporting section. Some of our most notable additions include the introduction of crosstabs, advanced report editing, and aggregate calculations. The fact of the matter is today’s businesses require a more substantial data analysis of their survey results than they once did. Here at FluidSurveys, we are happy to comply with this growing need! This time we really upped our game by adding benchmarking to our reports. Let me tell you a bit about it.

What is FluidSurveys Benchmarking?

FluidSurveys Benchmarking allows you to use collectors to compare, segment, and differentiate between groups of respondents in your surveys. Simply put, you’ll be able to use FluidSurveys’s reporting section to compare any collector’s responses with another collector’s responses or with your survey’s overall responses in a matter of a few clicks.

How Can You Benefit from Benchmarking?

Here are two examples of how benchmarking can make a difference in your company’s survey research:

  1. Segmenting Your Respondents: Let’s say you’re a large organization stationed in several locations across North America. One of your research goals would be to measure the performance of each location in comparison to your company as a whole. By separating each location into collectors, you’ll be able to collect feedback from all your clients and then use Benchmarking to compare each location’s results with the company overall.
    This will allow you to compare the strengths and weaknesses between each location in a matter of seconds. With this form of data analysis, you’ll be able to build an action oriented strategy tailored to your organization as a whole as well as one tailored for each location.
  2. Measuring Trends Overtime: One of the main focuses of survey research should be to track progress overtime. Let’s say we conducted a satisfaction survey for our company website. After taking in our feedback, we made changes to better meet our visitors’ needs. After a period of a few months, the next step is to conduct the survey again to measure the difference in visitor satisfaction and see if our changes were effective.
    If we set different collectors for the preliminary and subsequent data collection phases of the survey, we could use benchmarking to easily compare results before and after we implemented our changes. In essence, by benchmarking our first collector to the second we could measure how effective our implemented strategy was in improving the website.

Check Out FluidSurveys’ Benchmarking Webinar!

On Tuesday, July 15, our product experts, Sean O’Dacre and Matt Skrobek, conducted a webinar that showed Benchmarking in action. Here’s a recording of what went down:

Get a Jump Start by Testing it Out Right Now!

Want to set up your own benchmarking report? Check out our documentation to learn how you can implement this feature in your reports right away! Unfortunately, Benchmarking is only available on the white label and enterprise plans. If you want to discuss upgrading to enterprise or how Benchmarking can help your organization, get into contact with us, we’re happy to help!

FluidSurveys Presents

Free Survey Q&A

Join our survey & research expert Rick Penwarden as he answers all of your questions every Wednesday at 1PM EST!


  • Tee Flemming says:

    Can I use benchmarking to track responses to a survey by fiscal quarters. E.g., can I use a benchmark to track responses for Q1, Q2, etc?

    • RickPenwarden says:

      Hi Tee Flemming,

      That’s a great question. As long as you collect your responses during each quarter under a different ‘collector’ you’ll be able to benchmark each quarter against your response total.

      What I think would benefit you more is doing a crosstab report based on each quarter. Here’s a video that shows how:

      Then if you want an easier comparison, you can actually change the default crosstab into an average score by going into your report and:

      1) Add a question to your report
      2) Choose your quarterly collectors as the question to analyze
      3) select the ‘Advanced’ dropdown button at the top right of the dialogue box, while in the question editor
      3) click on ‘Add custom measure’ under ‘Data Options’ (Make sure your crosstab is off)
      4) Two more boxes will appear next to the ‘Question’ box on the top left. Click the ‘Measure’ and select the question you wish to measure the average score of. Ensure the third box is entitled ‘Average’.

      All this should work out great once you have data in more than one quarter. You’ll be able to see each quarterly average score side-by-side as if they were done in separate surveys.

      Hope this helps!