Semantic Differential

A Semantic Differential question allows respondents to rate a variable, or set of variables, on a scale of choices such as “Y to X” or “Very Unsatisfied to Very Satisfied”. The labels are shown at either ends of the question, and the choices are shown horizontally.

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This is a great question type to use if you want respondents to rank a specific, or set of items. For example, if you wanted to know how customers felt about your customer service and affordability on a scale of “Very Poor to Great”, you could use a Semantic Differential question.

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