FluidSurveys offers an advanced feature set allowing you to create even the most elaborate market research surveys and questionnaires. Advanced branching, piping, looping, extraction, randomization and quota management are easily implemented using a drag and drop interface. Whatever you’re trying to accomplish, we can help you do it.
Style your survey to seamlessly integrate into your organization's identity. You can upload logos, modify color schemes, customize URL's and more. It'll look like you've created your own custom feedback solution. Our Survey Themer can help you create stunning form designs that'll impress every respondent. And if you're a web designer, you'll have full access to your survey's CSS.
Create powerful reports of your aggregate data with the click of a button. Generate charts, graphs, tables and cross-tabs to uncover trends and patterns while having the ability to segment the responses or drill down for specific data.
More and more, the concept of the Net Promoter Survey (NPS) is drawing attention in companies/organizations that want to ensure that they have a good pulse on what their customers & clients truly think about them. The concept of the Net Promoter Survey was created by Fred Reichheld, Bain & Company and Satmetrix – it is actually a registered trademark. The NPS was introduced by Fred in 2003 in his Harvard Business Review Article called “The One Number You Need to Grow”.
In practice, though, the questionnaire to ascertain your NPS is pretty simple. Essentially, it is a survey question where the respondent will choose a ranking of between 0 and 10 for the following question: “How likely is it that you would recommend our company/service to a friend or colleague?”
Generally speaking, after asking that first question, the survey is followed up with some text response questions. You can ask about what you can do to improve if you don’t get a 9 or 10 ranking. You can also ask what customers like about you the most if you do get a 9 or 10 ranking.
The people that do give you a 9 or 10 are called “Promoters” while the ones who give you a 7 or 8 are “Passives” and the ones who give you a lower score than that are called “detractors”. No need to point out the obvious… but your job would be to have as little detractors and as many promoters as possible. The Net Promoter Score is then obtained by subtracting the percentage of detractors from the percentage of promoters. Anything above a 70% is generally good. Some companies such as Zappos have scores as high as 90%.
There are many ways of deploying your Net Promoter Survey with FluidSurveys: create a custom URL, send personalized email invitations to contact lists, embed within a website, create pop-ups, generate QR codes or publish via social media. You’ll be able to gain feedback from respondents in a way that suits them and helps you understand their needs.
The NPS’s main advantage is that it offers an easy to monitor score that is also easily understandable. Creating a Net Promoter Survey using FluidSurveys and analyzing its results is extremely simple. FluidSurveys provides a questionnaire template which allows you to quickly gather your NPS. Check out a sample Net Promoter Survey to see what FluidSurveys can do, or read our blog post on creating a Net Promoter Survey.
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
